Startups & Entrepreneurship

Startups in the digital transformation era

Siemens Conference space

19th November, 10:00-10:30

Digital transformation means embracing digital technologies and with that transforming business models, socio-economic structures, legal and policy measures, organizational patterns and even cultural barriers. Nearly every CEO and CIO see digital transformation on top of their agenda in 2016. At Microsoft, we strongly believe that every organization and every institution will become a digital company in the next few years. The digital transformation has a profound impact on four pillars of every organization. Firstly it changes the way we engage with our customers, as more and more interactions the customer and the firm happen the digital space. Secondly, the digital transformation empowers employees to take the right decision and to be agile in responding to customer needs, based on insights. Thirdly, operations and business process can streamlined and controlled in real time, resulting in superior efficiency for the ones most innovative. Last but not least, the digital transformation changes the products, the services and the whole business models. Start-ups have a superior advantage compared to the traditional business, as they do not undergo digital transformation – they are born in the cloud! Let’s discover how start-ups can use this strategic advantage, what technologies can be useful and what Microsoft programs are available to start-ups.

Radu Ștefan


Radu graduated computer science and communication engineering in Germany, and started his professional career in academics in the computer engineering department. He moved to Jakarta, Indonesia where he led the academic cooperation in engineering between Germany and South-East Asia.
In 2008 Radu has returned to Romania, after spending 20 years abroad. Here he started to work for Microsoft as a Support Engineer. After several other roles in Office365 Support and Partner Consulting, he is now a technical evangelist with Microsoft. In his role, he engages with Microsoft communities - developers, students and entrepreneurs - to help them using Microsoft Technologies more efficiently.