At this very moment, we are facing a huge challenge in create an engaging environment, whether at the workplace, in training sessions, or when reaching out to our clients. We need to get creative if we want to stay in the zone, especially considering the arrival of the Millennials.
In this context we hear more and more companies talking about Gamification. Is this the new power tool in shaping our businesses, markets and how we connect with our clients? Gamification brings fun into business and it can also bring out the full potential in our employees or make our clients spend twice as much time with us. But does it also bring a sustainable, meaningful change? This talk offers a new perspective in the discussion about Gamification, tackling both the Beauty and the Beast sides of it.